- How do I access
GM Dealer Direct?
- I forgot my
password/user id, what do I do?
- How do I change
my password?
- How do I start
a new campaign?
- What customers
can I mail through GM Dealer Direct?
- What customers
are included in the White Page data in GM Dealer Direct?
- How much does
it cost to mail pieces through GM Dealer Direct?
- Why do I have
FSA's under the Postal Code Filter that aren't on my Marketing agreement?
- When is the
deadline to submit my campaign?
- How long does
it take after I submit a campaign before people start receiving the mail?
- Can I use my
own in-house customer data in GM Dealer Direct?
- I uploaded my
own data into GM Dealer Direct, but now the count shows as “zero,” why is
that?
- What if I need
to cancel my order?
- What
if I would like to use other pictures/graphics that are not provided on
the GM Dealer Direct program?
- What is a seed
name?
- How
do I pay for a campaign?
- How
do I know my final piece is correct (i.e. spelling, etc)?
- How
do I get a list of customers I mailed so that I can follow up with them?
- How
do I know the results of a campaign?
- Why
do you send emails to our Dealership address? Can’t you just email things
directly to me?
- I
need help. How do I get it?
- I
have a suggestion for GM Dealer Direct. How do I let you know?
- What
are the hours of the GM Dealer Direct Support Office?
How do I access GM Dealer Direct?
GM
Dealer Direct is accessible via the Internet, at www.gmdealerdirect.ca. Since it is
web-based, you can access it from your office, at home, or anywhere else you
have Internet access.
I forgot my password/user id, what do I do?
That’s
no problem. From the Login Screen select the link for forgotten password/ID’s
and follow the online instructions
To
change your password, login to GM Dealer Direct and
from the top menu under Profile select the Change password Link. Then, change
your password by typing the old password once, and the new one twice, to
confirm. Please treat this login and password as you would other sensitive
information. It is recommended that you control who has access to this
information, and change your password on a regular basis.
How do I start a new campaign?
First,
decide what it is you want to do – invite people to an event, advertise an
offer on a vehicle, promote a special offer. Once you have a good idea of what
you want to say, and who you want to say it to, select ‘Start a Campaign’ under the
campaigns menu along the top. From there, follow the
steps through the entire process. For more detailed information on
campaign-building call the support line at: 1-888-GM HAS IT.
What customers can I mail through GM Dealer Direct?
You
have access to several different groups of customers through GM Dealer Direct.
First, you can mail customers from your own database by simply uploading a list
of customers into the system. Second, you have access to any of your customers
(lease or finance) that GM has on record for your Dealership, through the GM
Data Warehouse. Third, you have access to the “White Pages” list – who are
people who live in your marketing area (AGSSA) – but may not necessarily own a
GM vehicle. Finally, you have access to selected Global Connect leads, and
survey respondents from across Canada.
What customers are included in the White Page data in GM
Dealer Direct?
White
Page data is a list of mail able residential landlines in your AGSSA sourced
from the major Telco companies. The data is refreshed 3 times per year to
remain current. Common exclusions are unlisted numbers, consumers with cell
phones, consumers using internet phone services (ex: Vonage), homes without
landlines or consumers with un mail able addresses.
How much does it cost to mail pieces through GM Dealer Direct?
Depending
on the format you choose (postcard, folded card, letter & envelope, etc)
pieces vary in cost based on postage and production. When you select a format to
mail, you can view the description, mail piece dimensions and pricing. Please
consult the cost chart below to check the price of each piece:
|
Pricing |
Post Card |
Self Mailer (Tent Card) |
Invitation in envelope |
Letter
Mail (1st class) |
Email |
|
Base (plus applicable tax) |
$0.95 |
$1.25 |
$1.30 |
$1.25 |
$.25 |
|
Price
Cap |
n/a |
n/a |
n/a |
n/a |
$250 |
Why do I have FSA's under the Postal Code Filter that aren't on my
Marketing agreement?
Dealer
Direct allows users to select consumers by FSA (first 3 digits of postal code).
If a Dealer has at least 1 (or more) FSALDUs touched by the territory of their
dealership, the FSA of that FSALDU will appear on their pick-list. Note: the
same FSA may also appear on another Dealer’s pick-list that has 1 or more
FSALDUs in that FSA, too. When selecting White Page consumers for your
dealership’s campaign by FSA, Dealer Direct includes only consumers residing in
the FSALDU of your dealership’s territory. Your Marketing agreement only allows
one FSA per Store.
When is the deadline to submit my campaign?
Campaigns
are collected twice weekly. The deadlines are Wednesday and Friday at 6pm
(E.S.T.).
How long does it take after I submit a campaign before people
start receiving the mail?
Campaigns
are collected twice weekly. The deadlines are Wednesday and Friday at 6pm
(E.S.T.). The following Wednesday and Friday, Canada Post receives the Dealer
Direct mail pieces and starts the delivery process from Toronto. The Charts
below show approximately how long it will take for mail to be delivered in your
area.
Ex:
Delivery to the Ottawa area from Toronto.
- Submit campaign on Thursday,
Feb 22.
- Canada post begins delivery of
printed mail pieces the following Friday, Mar 2.
- Customers start receiving mail
the following Thursday, Mar 8. (approx. 9 business days after order
deadline)
**
These time frames are Business Days excluding Holidays
**
These time frames are approximations and the Canada Post service standards are 4 - 13 business days for Admail and 2 - 8 business days for lettermail.
Can I use my own in-house customer data in GM Dealer Direct?
Absolutely.
To do this you need to create a list of the customers you want to mail using
your in-house system. The list must be created in an Excel Spreadsheet and saved
as a .csv file. Then, in GM Dealer Direct, from the left-hand options, click
“Upload Dealer Data.” From there, follow the step-by-step instructions.
Remember that your uploaded data requires processing overnight. So if you want
to use that data to mail, you will need to finish your order the next business
day. There is more detailed instructions about how to do this in the Help
section of the GM Dealer Direct tool.
I uploaded my own data into GM Dealer Direct, but now the count
shows as “zero,” why is that?
Check
to see when you uploaded the data into the system. If you uploaded your data
the same day, it has not been processed. Uploaded data requires processing
overnight. When you log in the next day, you should see that a count of
customers has appeared for that list.
What if I need to cancel my order?
Campaigns
are collected twice weekly. Cancellation deadlines are Wednesday and Friday by
12pm (E.S.T.). If you need to cancel an order please call 1-888-GM HAS IT.
Please have your campaign number ready.
What if I would like to use other pictures/graphics that are not
provided on the GM Dealer Direct program?
If
you have pictures of your Dealership, staff, or other promotional images that
you want to use. Please email them as an attachment, in a hi-resolution image
file format to support@gmdealerdirect.ca.
The recommended format is 300 dpi - eps or jpg. Please include your name &
dealership code in your email. Once the graphic has been loaded into the tool,
a confirmation email will be sent out indicating that your image is available
for use in a campaign. If you have questions or require further information
please call the support line, 1-888-GM HAS IT.
A
seed name is an employee from your Dealership, which you add to the mailing
list, so that they will receive the mailing piece in the mail. It is a good
idea to do this so that you can tell when your customers have received the
piece. This will help you time your follow-up phone calls. Remember – if the
seed name you add lives outside of your marketing area (AGSSA), it may take a
little longer for them to receive a copy of the piece you mailed.
Once
you have proofread and checked your piece, continue through the ordering
process. Your campaign cost will be billed to your open account, and you will
receive a regular Dealer invoice from the GM Dealer Accounting group called
BARS. Please note that the campaign cost will not be billed or reflected on
your account until after the mailing is delivered.
How do I know my final piece is correct (i.e. spelling, etc)?
Be
sure to proofread your pieces several times to ensure the spelling, grammar,
and even pricing is correct. It is often helpful to print a copy of the piece
before you order, and have someone else at the Dealership read it – just to be
sure.
How do I get a list of customers I mailed so that I can follow up
with them?
Once
your order is placed, you can get a list of customers for all campaigns that
your Dealership mailed.
Select “Export lists” under the ‘List Management’ heading in the main menu. Select the campaign you want from the list of available
campaigns, and click “export.” A list of customer names, addresses, and phone
numbers will be emailed to your dealership@gmcanada.com email address
overnight.
How do I know the results of a campaign?
Campaign
results are measured in several ways. In GM Dealer Direct, we rely on the
information reported from your Dealership to GM to help you understand the
results of your campaign. GM receives purchase reporting data from your
Dealership on a regular basis. We are able to match the names and addresses of
customers in a campaign you have mailed, with the names and addresses of people
who may later purchase
a vehicle from your Dealership. This lets you know what your sales response is.
New vehicle sales response for each campaign is tracked for a period of 6
months from the campaign order date. From the top menu, select the 'Campaign
Results' link under the reports heading. In addition
to this type of report, you can track results of campaigns yourself by finding
out how customers found out about an event or offer. You could also use a
special 1-800 number on the pieces you mail so you can count how many customers
called. There are lots of ways to find out how customers reacted to your
mailing.
Why do you send emails to our Dealership address? Can’t you just
email things directly to me?
Because
items that are emailed to you from GM Dealer Direct need to be secure, we have
to use an email address that is both secure and will not change, as staff may
change at a Dealership. Customer information, invoices, and passwords are all
highly sensitive information that cannot be sent to anything but a secure email
address. It is often easiest to let the person who checks that email address
know that you are waiting on an email. That will make it easier for them to
direct it to you when it arrives.
Try
the “Help” section within the tool for questions regarding specific functions
or commands. If you require additional help, please contact User Support at
1-888-GM HAS IT.
I have a suggestion for GM Dealer Direct. How do I let you know?
Just
call User Support at 1-888-GM HAS IT. Your feedback is essential to make GM
Dealer Direct a success, so we welcome and encourage your comments.
What are the hours of the GM Dealer Direct Support Office?
GM
Dealer Direct Support is open Monday to Friday from 8:00 am – 6:00 pm (E.S.T).
You can reach the support department by calling 1-888-464-2748 (1-888-GM HAS
IT), or by email at support@gmdealerdirect.ca.